Looks matter, but looks is not what gets you laid. Even if you´re stunning the girl is gonna put you through tests. I see the order of importance as:

Game (personality, masculinity, drive, demeanor, charm, dominance)
Social proof (the throne other people puts you in)
Assets (stuff you own and display)
Looks (body, clothes)

Some of these are interchangeable and every bulletpoint influences the rest.

Say. Your looks say a lot about the rest of these items. If you´re fat and smell silly it says a lot about your game, social proof etc. Looks are the presentation card, and they convey the rest of the traits. So in a way, looks are “everything”. But they are everything because of what they say about you.

Assets. The girls you attract with assets are not the good kind. But again, assets can produce attraction as they also convey personality traits, game, etc. It´s different if you own a motorcycle or if you own a family motorhome or a corvette. What you own says stuff about you, what kind of person you are, what´s your position in the hierarchy, what´s your tribe.

Social proof. This is the vital external thing. Because girls go with the popular, center of the social circle guy, and in society is where your dominance is measured. This is what conveys safety. Girls are herd animals – there´s nothing more attractive than the center of the herd. Social proof or lack of thereof says important stuff about you.

And all this stuff that says stuff about you is going to be used to measure you. Measure what?

Game. At the end this is what counts, because when its you and her alone, all the other stuff has to be true reflection of who you really are, and it has to show in your interpersonal interactions. If there´s dissonance you´re up for a long, uphill and losing battle. Everything else emanates from here.

In short looks, assets, social proof are measurable things that interconnect with each other, and are all reflection of your Game. And your Game itself is just another reflection of the “true” you, which in this context is just your genes, since this is a breeding / reproductive game.

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